Anti-Smoking PSA

Time to step up and put the cig down.

Group yourselves into creative teams of three: director, copywriter, and art director.
Persuade the general public, and most importantly, your fellow classmates to NEVER EVER smoke.

Create a PSA and a complimentary poster to drive your idea – highlight the long and short term dangers, make it powerful, memorable and moving. Remember IDEA is paramount.

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